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BroadReach Approach
Assess the Opportunity
- Conduct studies of countries and regions to ascertain the viability of entering new or expanding markets
- Identify and assess opportunities to expand market size and sustainability, as well as barriers to overcome
Maximize Value and Impact
- Develop and implement sustainable business plans and financial models for entry into or expansion of a product in new and existing markets
- Solidify support and leadership at the policy level, leveraging national, provincial and district relationships through extensive partnerships
Increase Demand and Improve Outcomes
- Develop, implement and manage a scalable/ ROI-positive LMD solution at the point of care
sales support center
The BroadReach Sales Support Sales Support Center provides a network of trained professionals and infrastructure across four continents offering innovative solutions to address the challenges affecting product sales. It identifies barriers to product sales, implements flexible integrated solutions and provides ongoing data monitoring services.
EXAMPLES OF BROADREACH WORK
- Designed a market development strategy for a major pharmaceutical company to generate demand for, and eliminate barriers to the distribution and use of a pediatric vaccine in South Africa and Tanzania
- Identified barriers to and created solutions to accelerate the registration of anti-retroviral medicines in Africa for a major pharmaceutical company
- Assisted a biomedical device company in developing a market penetration strategy for select countries in Africa
