"BroadReach" name reflects the bold ambitions of our mission and of our
people—transforming the healthcare experience for patients and consumers across the globe. Our reach is broad—in scope, in scale, in ambition, and in geography.

A secondary meaning also lies in our name, and is anchored in the fact that one of our founders is an avid sailor. In sailing terms, a "broad reach" is one of the six positions, or "points of sail", of a sailboat in relation to the direction of the wind. Sailing on a "broad reach" is the fastest, most efficient point of sail.